About

Hi there!

Welcome


I'm Razvan, a multidisciplinary designer with a background in UX/UI design, UI development, and project management based in Barcelona, Spain.

Currently, I am responsible of designing and delivering mobile and responsive web apps used by over 4 million users for the media and eCommerce space. Previously, I’ve designed products for advertising, travel, classified ads and gaming industries.

Specialities

My focus is on UX/UI design and UI development.

  1. UX design

    • User research
    • Wireframes & prototypes
    • Usability & A/B testing
  2. UI design

    • Responsive web design
    • iOS & Material design
    • Interaction design
  3. Frontend development

    • HTML5 & CSS3(Sass)
    • BEM & OOCSS
    • Progresive web apps

Case studies

My design process and lots of UI goodies.

iOS Cinema app

Designing and launching CITY iLOVE's cinema native experience.

Read the case study

Baneasa Gift Card

The UX and UI design behind a digital adventure into the depth of retail innovation.

Read the case study

Other projects

A small overview of my work.

CITY iLOVE

CITY iLOVE

My role: UX/UI design, frontend, project manager

Company: eAD Interactive

Lead the UX/UI design and development teams and launched Baneasa Shopping City's mobile app on iOS and Android. With over 25k active users in less than 1 year after launch, the CITY iLOVE app showed results right away and won numerous prizes in the fields of digital, emerging technology and innovation in retail like "2016 ICSC Solal Marketing Awards: Silver Award for EMERGING TECHNOLOGY, Berlin, Germany".

CITY iLOVE app transforms a regular shopping mall session into a smart digital experience. From rewarding clients for their purchases with personalized benefits to promoting brands' discounts and updates, the app is a must-have for every heavy-shopper.

Highlights

  • Scan purchase receipts and barcodes to earn user points
  • Personalized benefits
  • In-Store discounts via barcodes
  • Newsfeed with latest news, promotions and events

Download from Appstore Get it on Google Play

Baneasa.ro

Baneasa.ro

My role: UI design & frontend

Company: eAD Interactive

Visit website

BMW

BMW brand campaign

My role: UI design & frontend

Company: eAD Interactive

BMW partenered with Life.ro for a special brand campaign: 100 years of lifestyle innovation.

Visit campaign

Verdict

Verdict.ro

My role: UI design & frontend

Company: eAD Interactive

Verdict is a popular Romanian fashion publication. With 70% mobile traffic, they needed a mobile-first approach for the web presence. The layout is optimized for big images and easy sharing of content.

Visit website

cramabasilescu.ro

CramaBasilescu.ro

My role: UX & UI design & frontend & Wordpress development

Company: Zoom-Studios

Visit website

Cancan

Cancan.ro

My role: UX/UI design & frontend

Company: eAD Interactive

Cancan is the romanian TMZ, the biggest gossip publication. With over 6M unique visitors every month, the challenge was to keep the bounce-rate low and grow the pageviews.

Highlights

  • 6M+ unique visitors every month
  • Optimized for fast loading and pageviews
  • 70% mobile traffic

Visit website

Life

Life.ro

My role: UI design & frontend

Company: eAD Interactive

Visit website

Cofffre

Cofffre.com

My role: UX/UI design & frontend

Founder

Demo at PRO TV

Together with Orlando Nicoara, Cristian Manafu and Andrei Petcu, built and launched Cofffre, a shopping assistant app.

Cofffre is a personal shopping assistant app, it helps users make better purchase decisions from more than 30 Romanian online stores. When integrated with Cofffre, the stores grow the retention and conversion rate by 10%.

Highlights

  • Crawling 2M products real-time
  • 3000 active users in 2 months after launch
  • Sending over 500 price alerts every day
  • Chrome extension: the best shopping experience on big screens

Install from Chrome Store Visit website Watch video

Citroen

Citroën lead campaigns

My role: UI design & frontend

Company: eAD Interactive

Improved Citroën lead campaigns by developing a flexible responsive template aligned with the brand guidelines in order to grow the conversion rate.

Visit landing page

Peugeot

Peugeot lead campaigns

My role: UI design & frontend

Company: eAD Interactive

Improved Peugeot lead campaigns by developing a flexible responsive template aligned with the brand guidelines in order to grow the conversion rate.

Visit landing page

Flaps

FLAPS.ro

My role: product manager, UX/UI design

Company: Mediafax Group

FLAPS was a travel deals website, the concept was simple: 3 new travel deals everyday, similar to the early JetSetter. We built the platform from scratch and partnered with Aerotravel Lufthansa and TUI Travel Center.

Even if the concept was simple, the integration part had a lot of challenges because we had to get real-time the offer availability and pay in order to book. Travel is a complex business!

Highlights

  • Real-time booking engine
  • Material design

Visit website

Preboo

Preboo.com

My role: UX/UI design, frontend

Co/Founder, Sold

Highlights

  • 2M cities & villages in the database
  • 11M points of interest
  • Personalized travel search experience filtered by account history, social profiles and friends' activity
  • Integration with Booking.com, Expedia.com and Venere.com for hotels offering
  • Integration with Viator.com for activities offering

Visit website

Adcaptcher.com

My role: UX/UI design, frontend

Founder

Finalist at Seedcamp Zagreb 2010

Adcaptcher was an innovative advertising platform at that time, we built the technology to embed ads in captchas. The ideea came to me when I was designing a sign-up form. This was before Facebook Login and other profile ID solutions. You can read a full review here.

Vodafone

Vodafone Newsroom

My role: UI design & frontend

Company: Zoom-Studios

Visit website

Cicloteque

Cicloteque

My role: UX/UI design & frontend

Company: Zoom-Studios

Cicloteque was a bike-sharing network for Bucharest and other romanian cities. MaiMultVerde hired us to develop their rent-a-bike platform and back-end in order to scale the pick-points faster.

Visit website